Built by sport insiders, for sport organizations
Our Story
EngageRM began as a Microsoft consulting practice working closely with rights-holders (clubs, leagues and venues) who were trying to make generic CRM tools work for the highly specific demands of sport and entertainment. The experience taught us something important: no amount of customization makes a tool built for generic sales pipelines behave like something purpose-built for membership renewals, sponsorship management and premium hospitality.
We made a deliberate decision to stop customizing and start productizing. The result is EngageRM: a platform that runs natively on Microsoft Dynamics 365 and Dataverse, but is configured, packaged and supported specifically for sport and entertainment organizations. The workflows are built around how rights-holders actually operate. The data model reflects fan relationships, not generic leads and opportunities.
Today EngageRM works with clubs, venues, stadiums and colleges across professional and semi-professional sport. We remain a deliberately focused team, deep in one niche, not spread thin across industries.
Built for sports and entertainment. Our evolution.
DOMAIN EXPERTISE
A team with rights-holder experience, not just CRM experience
A significant share of EngageRM's customer-facing team have worked inside sport organizations, in commercial, ticketing, membership, partnerships and data roles at clubs, leagues and venues. This is not a CRM company that sells into sport. It is a sport-native team that builds CRM.
Solutions for every fan touchpoint
Partnerships & Sponsorship
Track prospects, proposals, and partner deliverables in one place.
- Visual pipeline from first pitch to signed deal
- Automated renewal reminders so nothing slips
- Proof-of-delivery reporting your partners can actually see
Premium Hospitality
Manage suites, packages, and VIP renewals without the spreadsheets.
- One view of every suite, box, and package
- Connects to your hospitality and event-day systems
- Guest history and preferences ready for every event
Season Tickets and Membership
Sell memberships directly through our web portals, understand your members, reduce churn, and personalize renewals with membership management.
- Early warning on members about to lapse
- Personalized renewal journeys that lift retention
- A single member record across every channel
Ticketing
Connect ticketing data with your CRM to identify high-value fans, sell directly through our web portals, and grow recurring revenue.
- Integrates with the ticketing platforms you already use
- High-value and at-risk fans surfaced from real purchase data
- One-time buyers turned into repeat members
Data & Reporting
Give leadership a live view of commercial performance, no exports needed.
- Board-ready dashboards that update in real time
- One source of truth across every revenue stream
- Self-serve answers without waiting on analysts
How We Work
We don't hand you the platform. We help move you onto it.
Because we've sat in rights-holder roles and built the platform around how sport and entertainment actually operate, we understand what's involved before the project starts: the tiers, the renewal cycles, and the years of history that have to come across intact.
Microsoft’s #1 Partner in Sports & Entertainment
Dynamics 365
Native platform
Dataverse
Data layer
Power BI
Reporting & analytics
Azure
Infrastructure
MICROSOFT PARTNERSHIP
Built for sport.
Powered by Microsoft.
A platform shaped by a decade in sport and entertainment, on the world’s most trusted business technology.
Generic CRMs make you bend your organisation to fit the software. EngageRM works the other way. We’ve taken Microsoft Dynamics 365 and built a role-based experience around how clubs, leagues and venues actually operate. Your teams get the tools they need for their job. Your organisation gets enterprise-grade security, scale and integration from day one.
The depth of a sports specialist. The strength of Microsoft. One platform.
testimonials
What our customers say
2k+
Trusted users
$2.4B+
Revenue managed
200+
Clubs & venues
14 sports
Across 3 continents
Tricia Teschke
Director, Marketing & Brand Strategy
This is beautiful! What a wonderfully clear approach. Thank you so much for the support on this, you are cutting our team's workload in half with this automation. I'm so thrilled to do more of this automation across all campaigns moving forward, and we will continue to learn the tool so it's not always on you.
Andres Alvarez
Head of Sales
We love working with the team at EngageRM. We've had a long-held ambition to align our sales process and to be able to report in real time on exactly where we are. EngageRM has helped us to do this, and we've learned so much from the team along the way.
Rey Sumaru
GM, IT & Innovation
EngageRM have a great platform, but they consistently back it up with outstanding customer service. The team worked over the Christmas break to make sure we were ready, no matter what happened.
Charles Sims
Head of Technology
The time we have spent with EngageRM completely obliterated the work we had done in the previous six years of clunky technology. Now we have something very special to achieve the outcomes we need.