Reduce churn before it happens. Grow membership without growing headcount.
EngageRM gives membership teams a single view of every member, so renewal, upgrade and win-back conversations happen automatically, not manually.
Renewals chased in the final week. Churn noticed after it's too late.
Membership teams are often stretched thin, managing thousands of individual relationships with a small team and a generic CRM or spreadsheet that wasn't built for tiered membership, multi-year contracts or renewal cycles.
The result: renewal outreach starts too late to matter, at-risk members go unnoticed until they've already lapsed, and growing the membership base means either hiring more staff or accepting a lower renewal rate.
Average membership churn without a dedicated renewal workflow: 18–24% per season. Industry estimate.
Clubs using automated renewal journeys report retention rates of 85%+, up from a pre-EngageRM baseline typically in the 60s. Composite across clients.
A single membership manager using EngageRM can typically manage 2–3x the member base of a manual process. Composite estimate.
HOW ENGAGERM SOLVES IT
Every member, every tier, one renewal engine.
EngageRM's Season Tickets & Membership module automates the renewal and retention work that used to depend entirely on manual follow-up.
Set renewal triggers at 90, 60 and 30 days before expiry. Personalized outreach sequences launch automatically across email and SMS.
Identify members showing early signs of disengagement, reduced attendance, lapsed add-ons, before they decide not to renew.
Manage multiple membership tiers, seat allocations and upgrade paths in one system, without separate spreadsheets per tier.
Surface upgrade opportunities to members automatically, from single seats to season packages, based on real engagement data.
Manage installment billing and payment plans without a separate finance system, reconciled directly against the member record.
Automatically re-engage lapsed members with targeted offers, rather than a generic annual renewal blast.
Renewal reporting surfaces in Power BI, member communications log in Outlook, no separate membership platform required.
Built for membership managers and fan retention teams
Whether you manage a few hundred season ticket holders or a multi-tier membership base in the tens of thousands, EngageRM scales with your program. The same platform serves a boutique membership scheme and a major club's full member base.
- No CRM experience required. Guided onboarding with a specialist implementation team
- Works alongside existing ticketing and finance systems
- Role-based dashboards: leadership sees retention trends, membership team sees daily renewal tasks
Earlier
Renewal outreach, ahead of expiry
Higher
Retention with automated win-back
Same team
Managing a growing member base
FAQs
Frequently asked questions
