Fill every premium seat. Prove every dollar of hospitality revenue.
EngageRM brings suite management, hospitality fulfillment and premium renewals into one platform, so unsold inventory becomes found revenue instead of lost revenue.
Empty suites on gameday. Hospitality tracked in someone's personal spreadsheet.
Premium and hospitality teams are often the last to get proper systems support, even though they carry some of the highest-margin revenue in the building. Suite holders, corporate partners and VIP guest lists get tracked across email threads, standalone spreadsheets and whatever the catering vendor happens to have on file.
The result: unsold premium inventory that nobody notices until after the final whistle, renewal conversations that start too late, and no reliable way to show a partner exactly what they received for their spend.
31% of premium inventory across a typical stadium goes unsold or under-utilized in a given season. Industry estimate.
Average premium renewal rate before a dedicated CRM: 64%. After: 89%. Composite across venue clients.
Hospitality teams spend 5+ hours per event manually reconciling guest lists, catering orders and access passes.
HOW ENGAGERM SOLVES IT
One system for suites, hospitality and every VIP relationship.
EngageRM's Premium Hospitality module is built on Microsoft Dynamics 365, giving your premium team a single, real-time view of every suite, package and guest.
Track every suite holder, package tier and contract renewal date in one place. See exactly which inventory is sold, held or available at a glance.
Build and manage guest lists per event, sync with access control on the door, and know exactly who showed up without a printed clipboard.
Set renewal triggers ahead of contract expiry. Personalized renewal outreach launches automatically, so no premium relationship goes quiet.
Live visibility of premium and hospitality revenue, occupancy and renewal pipeline, in a board-ready view, always current.
Unsold suites and packages are automatically surfaced to qualified prospects closer to event day, turning empty seats into last-minute revenue.
Outlook emails, Teams calls and SharePoint documents log automatically against each premium account. Zero double-entry.
Catering orders, dietary requirements and fulfillment status tracked against each event and guest, so nothing gets missed on the night.
Built for premium and hospitality managers
Whether you manage a handful of suites at a regional venue or a full premium program across a major stadium, EngageRM scales with your inventory. The same platform supports boutique hospitality programs and stadium-wide premium operations.
- No CRM experience required. Guided onboarding with a specialist implementation team
- Works alongside existing ticketing, access control and catering systems
- Role-based dashboards: leadership sees revenue, event-day staff see the guest list
Higher
Suite occupancy after reallocation
Faster
Renewal outreach, ahead of expiry
Fewer
Manual hours per event
FAQs
Frequently asked questions
