Turn ticket buyers into known, tracked fans.
EngageRM connects your ticketing platform to a single fan record, so every purchase becomes data you can act on, not just a transaction.
Ticket data lives in the ticketing system. Everything else lives somewhere else.
Most ticketing platforms are excellent at selling tickets and not built to tell you who actually bought them. Buyer data sits in a separate system from membership, sponsorship and marketing, so the same fan can look like three different people depending on which system you check.
The result: fans get generic, untargeted marketing, high-value repeat buyers go unrecognized, and commercial teams can't answer a simple question, who are our best customers, without a manual data pull.
Clubs using a connected fan record see up to 22% higher repeat purchase rates from identified high-value ticket buyers. Composite across clients.
Fewer than 1 in 3 single-game buyers are ever re-contacted with a relevant, personalized offer without a unified fan record. Industry estimate.
Marketing teams typically spend 3–4 hours per campaign manually merging ticketing exports with their CRM or email tool.
HOW ENGAGERM SOLVES IT
Every ticket buyer, matched to one fan record.
EngageRM's Ticketing module connects directly to your ticketing platform, so every purchase enriches a single, ongoing fan profile rather than sitting in isolation.
Connect to Ticketmaster, Archtics, AXS, Seat Geek and other major platforms. Purchases sync automatically, no manual export required.
Single-game buyers, season ticket holders and group bookings all resolve to the same fan record, building a complete purchase history over time.
Segment fans by purchase frequency, spend, seat location and attendance history, then act on it directly from the CRM.
Identify fans showing early signs of disengagement, missed events, lapsed renewals, so retention teams can act before it's too late.
Feed purchase and demand data back into your pricing strategy without exporting to a separate analytics tool.
Trigger personalized follow-up communications after every purchase, from event reminders to upsell offers, based on real buyer behavior.
Reporting surfaces in Power BI, communications log in Outlook, no separate reporting stack required.

Built for ticketing and box office teams
Whether you run box office for a single venue or ticketing operations across multiple properties, EngageRM scales with your ticketing volume. The same platform supports a single-venue box office and a multi-venue operator.
- No CRM experience required. Guided onboarding with a specialist implementation team
- Works alongside your existing ticketing platform, no rip-and-replace
- Role-based dashboards: leadership sees revenue trends, box office sees daily sales
Unified
View across every ticketing channel
Faster
Time to segment and act on buyer data
Fewer
Manual data exports per month
FAQs
Frequently asked questions
EngageRM connects natively to the major platforms used across sport and entertainment, including Ticketmaster, Archtics/TDC, AXS and Seat Geek, alongside mobile wallet integrations for Apple Wallet and Samsung Wallet. Purchase and attendance data syncs automatically once connected, there is no manual export or import step for your team to manage.
Yes. Season ticket holders, single-game buyers, group bookings and membership-linked tickets all resolve to the same fan record in EngageRM. You get one continuous purchase history per fan, regardless of which channel or ticket type they bought through.
Yes. Because gate-scan and attendance data feeds back into the same fan record as ticket purchases, you can segment on actual attendance, not just whether a ticket was bought. That means you can identify fans who buy but don't attend, or high-attendance fans who haven't upgraded, and act on either group directly.
Purchase timing, demand patterns and price-point performance from your ticketing platform sync into EngageRM alongside the rest of your fan and revenue data. That means your pricing team can see how pricing decisions affect buyer behavior and retention in the same system they use for everything else, rather than in a standalone analytics tool.
Historical purchase and attendance data is migrated as part of implementation, following the same FastTrack methodology used for a full CRM migration: staged extraction, validation, and a defined cutover plan agreed with your team up front. You don't lose purchase history when you move to EngageRM.


















































