How AI and ChatGPT is changing the game (Part 2)

Following on from Part 1's look at ticketing and partnerships, Part 2 covers how AI tools like ChatGPT can reshape marketing and omnichannel customer service for sports and entertainment organisations.

Smarter marketing

AI can help generate and personalise marketing copy at scale, tailoring messaging to individual fan preferences and behaviour rather than relying on one-size-fits-all campaigns.

Better customer service

AI-powered chatbots can handle common customer inquiries instantly across channels, freeing staff to focus on more complex issues, while sentiment and performance tracking can flag where service processes need improvement, ultimately lifting customer satisfaction and retention.

Combined with the ticketing and partnership applications covered in Part 1, AI is shaping up to touch nearly every part of how sports organisations operate.