The money behind the Women's World Cup

The 2023 Women's World Cup arrived with a five-times increase in total prize money to $150 million, up from $30 million in 2019 — with players guaranteed a minimum $30,000 each, rising to $270,000 for the winning squad.

Where the money flows

Federations also share in the pool, from $1.5 million for group-stage exits up to $4.3 million for tournament winners — funds many will reinvest into grassroots programs and pathways for the women's game. Host nations Australia and New Zealand are estimated to see a combined economic boost of roughly $520 million from the tournament.

A commercial tipping point

Corporate investment in women's sport has lagged the growth in viewership and attendance, despite research showing brands that invest in women's sport see an average return of $7 for every dollar spent, along with more positive customer sentiment. With record crowds and global attention on the tournament, that gap looks set to close.