Real-time marketing with Microsoft

Microsoft's new real-time marketing capability on Dynamics 365 opens up event-based customer journeys well beyond traditional email — and EngageRM is excited about what it means for sport and entertainment clients.

Organisations can now trigger a journey off almost any event recorded in the CRM — a stadium entry, a milestone in a game — and reach fans via SMS or app push notifications alongside email. AI can also determine which channel is most likely to succeed for a given fan based on past behaviour, removing much of the guesswork from campaign design.