Essendon Football Club

Essendon identified the need to better manage corporate data with a more centralised solution. Information for corporate sales, events and sponsorship sat across disparate systems, and connecting it into a single view meant automating a long list of manual processes.

EngageRM stepped through an exhaustive discovery process to make sure the solution selected would provide the right outcomes, and was chosen as the club's preferred partner after a clear set of requirements had been agreed.

EngageRM built out the ability to create assets tied to game-day functions and club events, automating tasks that had previously required manual handling and letting the club sell that inventory directly through a corporate web portal. The end-to-end process, from sale through to fulfilment, now runs without manual internal steps.

Moving off spreadsheets to a centralised view of every corporate customer wasn't without its challenges, but EngageRM provided solid support throughout, working directly with staff from individual departments to bring the new processes to life.

The club used the platform to quickly stand up a vibrant new presentation for its Grand Final Comedy Debate event, fully linked to the corporate portal — a cost-effective build that gave Essendon full control of the environment and opened up new ways to promote future events. With the sales-to-fulfilment process now automated, Essendon has a platform it can keep building on with confidence.