RESOURCES

Guides, articles and conversations to help you decide

Browse gated guides you can download, practical blog articles from the EngageRM team, and podcast episodes with practitioners across sport and entertainment.

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Guides & Downloads

Practical guides and resources.

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment
Guide
CRM Strategy
Featured

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment

A practical framework for evaluating CRM platforms in sport and entertainment, built for executives leading the decision.

PDF
·
January 15, 2026
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Sponsorship Activation Benchmark Report 2026
Report
Partnerships

Sponsorship Activation Benchmark Report 2026

PDF
·
August 31, 2026
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Season Ticket Campaign Planning Template
Template
Season Tickets and Membership

Season Ticket Campaign Planning Template

XLSX
·
August 31, 2026
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Converting Unused Premium Inventory into Revenue
Guide
Premium Experience

Converting Unused Premium Inventory into Revenue

PDF
·
August 31, 2026
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Articles

Practical thinking from the EngageRM team and guest practitioners.

Partnerships
Featured

EngageRM becomes the only Microsoft FastTrack Portfolio Partner in sport, strengthening its position as innovation leader

EngageRM is now the only sports technology company enrolled in Microsoft's FastTrack Portfolio Partner program, deepening its architectural collaboration with Microsoft.

Ned Coten
·
October 14, 2026
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CRM Strategy

4 Fan Engagement Campaigns that go beyond game day

EngageRM

·

September 28, 2023

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CRM Strategy

Five V Capital back EngageRM to Power US Growth

EngageRM

·

September 14, 2023

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CRM Strategy

Preseason content that bridged the gap

EngageRM

·

September 5, 2023

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Podcast Episodes

Conversations with practitioners across sport and entertainment.

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Technology
Ep.
10
·
45 min

The Global Sports Boom: 2023 the year of blank cheques and emerging tech | Eddie Fitzgibbon

- The scale of investment pouring into global sport - Why technology is key to turbocharging growth - What the future of elite sport could look like

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Fan Engagement
Ep.
9
·
41 min

Platforms That Power Communities: The Rabbitohs Impact Off the Field | Bryce Kellerman

- The nuances of managing foundation partners - How Bryce found his way to the Rabbitohs - The impact of the Deadly Youth mentoring program

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Fan Engagement
Ep.
8
·
54 min

The Godfather of NFL Video Production | Rob Alberino

- How the media landscape has changed across a near 30-year NFL career - How to plan and execute a Super Bowl content strategy - Whether short-form content will replace long-form

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