Controlling your identity, and the game-changing benefits of DDIs

Decentralised digital identities (DDIs) have the potential to transform how fans interact with live events — and while mainstream adoption isn't here yet, the direction of travel is clear, with decentralised finance and NFTs both showing how fast blockchain-based concepts can take hold.

Why identity is the starting point

DDIs give consumers control over their own identity, verified without personal data being passed between multiple databases — a credential stored in a digital wallet that can be tapped at a venue without complex vendor integrations, unlocking a new layer of loyalty rewards along the way.

For event operators still recovering from the pandemic's impact on live events, a more frictionless customer journey — paired with CRM-driven, personalised rewards — is exactly the kind of technology worth backing. The main barrier isn't the technology itself but familiarity, meaning the industry has real work to do educating consumers as adoption of Web3 concepts gathers pace.