EngageRM Partners with Southside Racing in Transformative Three-Year Agreement

EngageRM has signed a three-year partnership with Southside Racing, a new entity formed from the merger of Victoria's Cranbourne Turf Club and Pakenham Racing Club.

Starting in May 2025, Southside Racing will use EngageRM's suite of products — CRM automation, premium ticketing and corporate sales tools, self-service portals and audience engagement technology — to improve operational efficiency and deepen fan engagement across its venues.

"We look forward to helping them take full advantage of the EngageRM platform," said Adam Boyle, CEO of EngageRM. "This collaboration will allow us to showcase the depth and versatility of our offering, setting a new standard for how racing clubs can engage their audiences."

What's included

The partnership gives Southside Racing centralised CRM data for a 360-degree view of patrons, advanced ticketing for general admission, premium and corporate hospitality sales, tools to manage corporate relationships end-to-end, data-driven fan engagement, self-service member portals, and real-time analytics and reporting.

About Southside Racing

Southside Racing unites two of Victoria's most respected racing clubs, aiming to redefine the racing experience for fans, members and stakeholders through innovation and collaboration.