Terminology 101

Revium
Contributor, EngageRM
October 14, 2026
2 min read

A cheat sheet for anyone getting lost in EngageRM's "tech talk" — covering CRM, AI and machine learning, Power Virtual Agents, integrations, the Microsoft Power Platform, data warehouses, the Common Data Service and Common Data Platform, first- and third-party data, portals, behavioural data, use cases, front-end versus back-end systems, and Azure.
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