The Impact of EngageRM

In Part 2 of this interview series, EngageRM founder Brett Yorgey explains how the platform supports corporate partnerships, ticketing, customer service, events and community engagement — all built around a "cradle to grave" view of a fan's journey with an organisation.

That means capturing a fan from their earliest touchpoint — a school clinic, a community event — and following them through to becoming a member, sponsor or corporate client, using the same connected data throughout. Yorgey also highlights how Microsoft's AI, layered across Dynamics 365, is increasingly automating processes that once required large teams, letting smaller organisations do what only larger ones could manage before.