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Guides, articles and conversations to help you decide

Browse gated guides you can download, practical blog articles from the EngageRM team, and podcast episodes with practitioners across sport and entertainment.

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Guides & Downloads

Practical guides and resources.

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment
Guide
CRM Strategy
Featured

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment

A practical framework for evaluating CRM platforms in sport and entertainment, built for executives leading the decision.

PDF
·
January 15, 2026
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Sponsorship Activation Benchmark Report 2026
Report
Partnerships

Sponsorship Activation Benchmark Report 2026

PDF
·
August 31, 2026
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Season Ticket Campaign Planning Template
Template
Season Tickets and Membership

Season Ticket Campaign Planning Template

XLSX
·
August 31, 2026
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Converting Unused Premium Inventory into Revenue
Guide
Premium Experience

Converting Unused Premium Inventory into Revenue

PDF
·
August 31, 2026
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Articles

Practical thinking from the EngageRM team and guest practitioners.

Partnerships
Featured

EngageRM becomes the only Microsoft FastTrack Portfolio Partner in sport, strengthening its position as innovation leader

EngageRM is now the only sports technology company enrolled in Microsoft's FastTrack Portfolio Partner program, deepening its architectural collaboration with Microsoft.

Ned Coten
·
October 14, 2026
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Data & Reporting

The tech powering the Women's World Cup

EngageRM

·

July 31, 2023

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CRM Strategy

The money behind the Women's World Cup

EngageRM

·

July 26, 2023

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Partnerships

Our 4 Favorite Sports Partnership Activations of 2023 (so far)

EngageRM

·

July 14, 2023

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Podcast Episodes

Conversations with practitioners across sport and entertainment.

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Fan Engagement
Ep.
4
·
1 hr 7 min

How To Create Viral NFL Content | Scott Kegley

- How Scott's team seek creative ideas outside of sports - Taking inspiration from late night tv to pop culture - Why a diverse team helps craft content for audiences of all ages and backgrounds

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Leadership
Ep.
3
·
48 min

From Gold Medalist to Entrepreneur: The business of winning | Natalie Cook OAM OLY

- How Nat funded and competed at the highest level of professional sport for over 18 years - Why being an athlete is a huge benefit for working with businesses - The sporting pillars of leadership, teamwork, coachability and accountability and why they are crucial for business - How on earth you plan for the globes biggest sporting spectacle, the Olympics and Paralympics

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Data & Reporting
Ep.
2
·
43 min

The Spurs’ winning formula: How culture and data drive high performance | Jordan Kolosey

- How the stonecutters creedo underpins the values and culture of the entire Spurs organization - Why bringing fans into the business strategy process transforms innovation - The impacts of diversifying the Spurs offering by understanding various fan demographics - How the team are shifting to the international battleground and the changes of a shrinking world

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