RESOURCES

Guides, articles and conversations to help you decide

Browse gated guides you can download, practical blog articles from the EngageRM team, and podcast episodes with practitioners across sport and entertainment.

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Guides & Downloads

Practical guides and resources.

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment
Guide
CRM Strategy
Featured

The Executive's Evaluation Framework: Choosing a CRM for Sport and Entertainment

A practical framework for evaluating CRM platforms in sport and entertainment, built for executives leading the decision.

PDF
·
January 15, 2026
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Sponsorship Activation Benchmark Report 2026
Report
Partnerships

Sponsorship Activation Benchmark Report 2026

PDF
·
August 31, 2026
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Season Ticket Campaign Planning Template
Template
Season Tickets and Membership

Season Ticket Campaign Planning Template

XLSX
·
August 31, 2026
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Converting Unused Premium Inventory into Revenue
Guide
Premium Experience

Converting Unused Premium Inventory into Revenue

PDF
·
August 31, 2026
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Articles

Practical thinking from the EngageRM team and guest practitioners.

Partnerships
Featured

EngageRM becomes the only Microsoft FastTrack Portfolio Partner in sport, strengthening its position as innovation leader

EngageRM is now the only sports technology company enrolled in Microsoft's FastTrack Portfolio Partner program, deepening its architectural collaboration with Microsoft.

Ned Coten
·
October 14, 2026
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Partnerships

EngageRM Partners with etrainu to Launch New Global Learning Management System (LMS)

EngageRM

·

January 13, 2025

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Partnerships

EngageRM Partners with Southside Racing in Transformative Three-Year Agreement

EngageRM

·

December 16, 2024

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CRM Strategy

Netflix powered NASCAR

Callum Chambers

·

April 10, 2024

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Podcast Episodes

Conversations with practitioners across sport and entertainment.

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Data & Reporting
Ep.
7
·
51 min

From Cable to Clicks: Streaming's Future | Jon Flynn

► The dire landscape for regional sports networks ► How the key to streaming success is bundling content into one platform ► Digital loyalty tokens and how they can keep fans focused on the game

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Fan Engagement
Ep.
6
·
24 min

Competing with the couch: Creating the ultimate game day experience | Steve Frost

- His recent trip to scout US venues and learn from the best in the business - How venues are competing with new viewing habits and streaming - The new venue technology that’s caught his eye

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Data & Reporting
Ep.
5
·
46 min

Painting The Picture with Data | Shane Chapman

📈 The impact of data in sports 🤔 How to continually make strategic decisions during a home and away season 🏆 Why data led decisions are pivotal for success 🖼 How to translate and visualize data so it can be shared in a meaningful way

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