EngageRM Announces Acquisition of Power'd, Enhancing Fan Engagement Solutions

EngageRM, a leading provider of business and marketing automation, CRM, and data analytics solutions for the sports and entertainment industry, has announced the acquisition of Power'd Digital, a first-party channel platform covering ticketing, experiences, VIP packages, commercial offers, merchandise, memberships, hospitality and loyalty programs.

The move strengthens EngageRM's ability to integrate securely with clients' branded sites and apps, helping them grow reach and revenue.

A global platform built for scale

Founded in 2003, EngageRM works with major professional leagues across the US (NBA, NFL, MLB, MLS, NHL), Premier League clubs and venues in the UK, and AFL, NRL, A-League and NBL teams in Australia. Its platform already covers fan engagement, ticketing, marketing and real-time reporting.

Power'd is built on the idea that any membership, ticket, experience or offer can be tokenised, delivered and redeemed through a mix of digital and physical channels. Folding that capability into EngageRM's platform means more personalised, data-driven fan interactions and more flexible operations for clients.

"The acquisition of Power'd aligns with our commitment to innovation and delivering exceptional value to our clients," said Adam Boyle, CEO of EngageRM. "By integrating Power'd's first-party channels, we are poised to set new benchmarks in fan engagement and operational excellence."

Scott Dinsdale, CEO of Power'd, said the acquisition builds on the legacy Power'd has already created, and that EngageRM's global network gives the technology room to scale.

What happens next

Integration begins immediately, with teams from both companies working to fold Power'd's portal capabilities into EngageRM's existing platform. Clients can expect enhanced features rolling out over the coming months.

About EngageRM

EngageRM is a developer of a relationship management platform for sports and entertainment businesses, providing fan engagement via AI, streamlined ticketing, marketing insights, campaign deployment and real-time reporting.

About Power'd

Power'd is an Australian sporting e-commerce and blockchain platform whose clients include Rugby Australia, the Australian Grand Prix, World Rugby and New Zealand Rugby League.

Media enquiries: Ned Coten, Executive Chair & President, EngageRM — ned.coten@engagerm.com