Elevating Fan Engagement: EngageRM and Agilitek Join Forces

EngageRM has partnered with Agilitek Solutions, combining EngageRM's CRM platform with Agilitek's expertise in data acquisition, modelling, segmentation and activation.

Why the partnership matters

Many rights owners are re-evaluating their technology stack, looking for alternatives to generic, large-scale consultancies. The partnership blends EngageRM's operational depth — used by clients including the LA Clippers, Co-op Live, the MCG, the AFL and Collingwood Football Club — with Agilitek's data clarity, drawn from work with the Cleveland Cavaliers, Live Nation, Queensland Rugby League and the Brooklyn Nets.

Together, the two aim to unlock new levels of fan engagement, loyalty and commercial growth.

What it means for the industry

The combined offering is designed to help organisations identify and understand their fans, achieve a best-in-class single customer view, and unlock actionable insights that improve both fan and stakeholder experience.

"Their track record in delivering integrated data environments aligns perfectly with our mission to empower sports and entertainment organizations with the tools to build stronger, more personalized relationships with their audiences," said Adam Boyle, CEO of EngageRM.

Brandon Crossley, CEO of Agilitek Solutions, said combining Agilitek's strengths with EngageRM's relationship-management tools brings together great systems and processes with great data — the result being better fan engagement, operational efficiency and analytics.

Looking ahead

From fan ID to lifetime value, and from ticketing and hospitality to AI-powered marketing and real-time analytics, the partnership is intended to set a new standard for how the industry uses data — building intelligent tech stacks that go beyond cookie-cutter solutions.