EngageRM Supercharges Fan Engagement with Acquisition of Power'd Digital

EngageRM has announced its acquisition of Power'd Digital, a first-party channel platform, in a move set to change how organisations connect with fans by offering seamless integration with branded sites and apps.

What this means for the industry

Founded in 2003, EngageRM serves major clients across the NBA, NFL, MLB, MLS, NHL, Premier League, AFL, NRL, A-League and NBL, helping them build fan relationships through data-driven insights, streamlined ticketing, targeted marketing and real-time reporting.

Power'd's technology focuses on tokenising and delivering offerings directly to fans, spanning:

• Ticketing — seamless, efficient ticket sales
• Experiences — unique, memorable fan experiences
• VIP packages — exclusive access and premium offerings
• Commercial offers — targeted promotions and deals
• Merchandise — integrated, convenient sales
• Memberships — streamlined management
• Hospitality — enhanced offerings
• Loyalty programs — engaging, rewarding initiatives

Bringing these capabilities into EngageRM's platform is intended to enable more personalised, data-driven fan interactions and more flexible operational tools for sports and entertainment organisations.

Leadership perspectives

"The acquisition of Power'd aligns with our commitment to innovation and delivering exceptional value to our clients," said Adam Boyle, CEO of EngageRM.

Scott Dinsdale, CEO of Power'd, said the deal gives the business a chance to scale its solution and redefine fan engagement experiences on a global scale.

Looking ahead

Integration is due to begin shortly, with EngageRM and Power'd Digital teams working to blend Power'd's portal capabilities into EngageRM's existing platform, with enhanced features rolling out over coming months.