EngageRM and Solgari Partner to Bring Voice and Digital Engagement to Sports in Dynamics 365

EngageRM has partnered with Solgari, a Microsoft-certified customer engagement provider, to bring native voice and digital engagement directly into Dynamics 365.

A new era of fan engagement

With the integration, sports rights owners — teams, leagues and venues — can connect voice, chat, SMS, WhatsApp and email into Microsoft Teams and Dynamics 365. Every fan interaction is automatically transcribed, sentiment-analysed and logged against existing records through Azure OpenAI, removing the need for app-switching or manual data entry.

Melbourne Victory FC is the first club to adopt the combined solution, unifying its voice, chat and messaging inside its existing Microsoft stack, resulting in faster response times and a complete, real-time view of fan engagement.

What it means for customers

"Sports organisations don't need more systems. They need every conversation — every voice, every message — captured, analysed, and actionable in CRM," said Mark Thompson, Chief Revenue Officer of EngageRM. "This partnership gives them exactly that."

With EngageRM and Solgari, the CRM becomes the central hub for engagement, providing the intelligence needed to strengthen loyalty and grow revenue.

A broader industry shift

Paul Mason, Chief Commercial Officer at Solgari, said clubs and venues want intelligence rather than another dialler: instant context for every call, whether a fan is renewing, complaining or celebrating.

Deployments are already underway across football, rugby and US collegiate athletics, with Microsoft validating the partnership as part of a broader shift toward integrating voice and digital engagement natively into CRM.