New Orleans Saints and New Orleans Pelicans to power fan experience with EngageRM

The ownership group behind the New Orleans Saints and New Orleans Pelicans has signed a three-year partnership with EngageRM, marking EngageRM's first move into the NFL and expanding its NBA presence alongside existing clients like the Milwaukee Bucks, LA Lakers and LA Clippers.

Both teams will use the EngageRM platform — native to Microsoft Dynamics 365 — to drive sales, ticketing, partnerships, event and customer service management, strengthening fan engagement and connecting data across their organisations.

"Their platform is a leader in sports technology and will strengthen connections with our passionate fans and partners," said Rich Barbier, Vice President Consumer Insights and Analytics at the Saints and Pelicans.

EngageRM CEO Ned Coten called the partnership a significant milestone in the company's expansion into the US sports market.