Our partnership with the LA Clippers

Former LA Clippers CTO Charles Sims discusses how the team's shift to EngageRM changed the way it sells, serves and understands its fans.

From more salespeople to smarter tools

Rather than scaling the sales team, the Clippers leaned on EngageRM's conversational intelligence to give staff a dynamic script based on who they're talking to and their relationship history — making a leaner sales team more effective.

Personalisation over pure sales

With fan preference data on hand, the Clippers can proactively offer a fan the chance to meet their favourite player near a high-five tunnel rather than just pushing a generic upsell — turning data into better experiences rather than just more sales messages. Sims also points to the value of overselling general admission tickets to guarantee a full, energetic venue, and cautions other teams starting their own CRM journey to prioritise a platform that's simple, native to their existing systems, and something their own staff actually want to use.